Conclusion

  All in all, Zara has implemented many great processes and information systems within its company to allow them to succeed within the industry. However, there is potential for Zara to further enhance their operations to allow for a better customer and employee experience. As mentioned above, Zara’s return policy is slightly inefficient as the return can not be processed without a receipt and the process for obtaining the receipt from customer service can be lengthy. While the problem itself does not have a quick and easy solution, there are ways to minimize returns with no receipts such as providing email receipts or introducing a store credit card & loyalty program. This would allow the employees to have easier access to the customer's purchases to verify transactions as well as give insight into consumer trends.
The process of clothing selection for stores is yet another issue that Zara faces. There isn’t a way to have this dynamic process become more structured as the needs for stores vary across geographic regions and consumer segments. The proposal to have certain selections in stores to accommodate the trends and aesthetics of the community is a tedious process that does not always come to fruition. A solution to this would be to prioritize requests that impact a great majority of the population that shops at that particular store. In the case of the wool blends that were implemented due to Jewish practices and then expanded across the company, there is a higher possibility of customer satisfaction for this large community globally which ultimately increases revenue for the company as a whole. 
In conclusion, Zara has made some great strides with the information systems they currently use such as RFID to track real-time stock of the store, but they have a few processes that can be enhanced to improve overall efficiency and satisfaction for the customer-facing employees as well as consumers as a whole.